A detailed look at the top blogging tools and key considerations for nonprofits.

This article is courtesy of Idealware, which provides candid information to help nonprofits choose effective software. For more articles and reviews, go to www.idealware.org.

While often regarded as a platform for people to share their personal stories, a blog can also be used to tell the story of an organization. Whether showcasing your work, offering behind-the-scenes glimpse into your nonprofit, highlighting the people you serve, or advocating a particular point of view, a blog can be a powerful - and influential - communication and public-relations tool for your organization.